Defining and Delivering B2B Leads that Sales People Want

What happens when you ask sales what they want most from marketing, and you ask marketing what they want most from sales?

You find out that they BOTH focus on subject of "leads," but come at this from two completely different angles. This white paper focuses on aligning marketing and sales to define the kind of leads that sales people want.

Topics include:

  • What both marketing and sales want
  • Taking off the blinders
  • The truths to embrace about leads
  • Execute, measure, talk, adjust...repeat

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